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Facebook Accused of Letting Advertisers Discriminate by Race…

A new report claims that Facebook is letting advertisers discriminate based on race. ProPublica reports that the social network lets advertisers narrow their audience by “Ethnic Affinity,” or, in other words, exclude people who are African-American, Asian or Hispanic. The NYC-based investigative journalism nonprofit posted a screenshot from Facebook’s self-service advertising portal showing ...

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6 Ways to Market Your Franchised Business…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound If you think of marketing as a building, the pillars that give marketing structure are advertising, direct mail, sales, promotions, ...

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Facebook's New Features for Your Ecommerce Business…

Recent changes to Amazon have been proving a little scary for third-party sellers. On the upside, Facebook’s new features, which will enable you to conduct more transactions directly on its platform, might just be enough to offset any concerns you’ve had about Amazon. Related: Why These Facebook Features Should Worry Digital Advertisers  ...

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