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Five Trends That Will Shape Mobile Adtech in 2018…

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike. Here are five trends ...

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4 Online Marketing Tactics Brick-and-Mortar Stores Can Lever…

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers ...

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Four Ways to Build Your Thought-Leadership Influence on Twit…

If your thought-leadership program is concentrated only on creating and pitching contributed content, you’re missing out. By engaging with readers, journalists, and industry influencers on Twitter, you can greatly amplify those efforts. Here are four ways how. 1. Follow and engage with industry influencers Your PR team has a list ...

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