/InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals…

InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals…

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. We hope you can join us for one, or all of our sessions.


Avra Lazear, Senior Manager of Global Sales Operations and Strategy at Bazaarvoice

How to Shift the Sales Ops Function from a Reporting Factory to Revenue Driver — Tuesday, November 7 at 11:30 a.m. – 12:10 p.m., San Francisco Marriott: Foothill F

Operations has been described as a secret weapon for fast-growing companies. And yet many organizations still view the role of sales operations and Salesforce administrators as synonymous. Avra will deliver a case study on how Bazaarvoice’s sales ops function turned into a revenue driver.


Matt Cameron, Managing Partner at SalesOpsCentral and Fred Shilmover, co-founder and CEO of InsightSquared

Incremental is the Key to Exponential — Tuesday, November 7 at 1:30 – 2:10 p.m., San Francisco Marriott: Foothill F

There are two ways to place a big bet. You can slide all of your chips to one number and spin the wheel. Or you can systematically place small bets with favorable odds, over and over. The smart money plays the odds. This session is about achieving outsized results by optimizing every aspect of the sales process. Matt and Fred will share stories about how they identified potential optimizations, what changes they made, how they arrived at those decisions, and what the outcomes were.


Mike Wolff, SVP, Commercial Sales at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared

What you need to know if you want to sell to the SMB market — Wednesday, November 8 at 1 – 1:40 p.m., San Francisco Marriott: Foothill G1-G2

There are more than 30 million small and medium businesses in the U.S. alone. It’s a massive market for software providers. So why is it also one of the most overlooked segments? Because cost-effectively selling to, servicing and retaining SMB customers is daunting for any organization. In this Q&A session, Mike and Fred will discuss how each company approaches the SMB segment, what they’ve learned along the way, and how they measure success. Attendees will leave the session one full step closer to mastering the art of selling to the SMB buyer.


If you are looking to get really deep sales analytics out of your CRM, meet us at Dreamforce.

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